Have You Made the Switch?

With the help of PWS Cairo, Philips launched the Green Switch campaign to raise awareness about the benefits of switching from inefficient to energy efficient lighting solutions. The switch is simple, whether at home or at work, using energy efficient light bulbs can help save energy and is more responsible towards the environment.
With today’s environmental concerns it’s vital to work towards improvement. One of the main reasons to make the switch is because it reduces carbon emissions; if the world were to switch from older to newer lighting technologies it would save 630 million tons of carbon annually.
One of the main aims of the campaign is to speed up the switch rate, which is currently too slow. At the current rate it will take 30 years to start benefiting from today’s energy savings.

Currently about 2/3 of all lighting around the world is energy inefficient and is based on technologies from 1970. Now that newer technology is available it can provide up to 80% in energy savings.

Why all the stress on lighting? Out of all the electricity generated worldwide, 19% is used for lighting, which means if we’re looking to save energy it’s important to take lighting into perspective as a key component, since it makes up almost 1/5 of all electricity usage.

Raising awareness about the reasons for the switch is the first step in turning its benefits into a reality. For more info visit: http://www.asimpleswitch.com/global

Introducing PWS

Promoseven Weber Shandwick (PWS) is the local bureau of Weber Shandwick, the world’s leading public relations firm.

We are Egypt’s largest public relations firm and serve local, regional and international clients including corporations, governments, NGOs and institutions. We offer full service public relations strategy, reputation management, support and counsel.

Promoseven Weber Shandwick’s mission is to build, strengthen and leverage the reputation capital of our clients through positive public relations and effective communications strategies.

As Egypt’s only multi-disciplinary firm we are organized by practice groups, specialty teams and industry sector experts. This maximizes flexibility and leverages local knowledge, regional support and global strength. Our team consists of communication’s professionals delivering strategic counsel, coupled with local knowledge and global expertise.